Privacy Policy
Motherload (“we”, “us”) is operated by Professional Sunset Chasers LLC. This page explains what we collect when you use motherload.pro, app.motherload.pro and the page we call THE MIRROR, why, and what you can do about it. Plain words, no tricks.
What we collect
- Analytics. When you open a page we record the page, the site you came from, the campaign tags on the address, your country, the user-agent string your browser announces, and a visitor id that is a one-way hash of your IP address, your browser and today’s date — so it changes by itself every day. Your IP address is never stored in readable form: what is kept alongside is a salted one-way hash of it. When a visit arrives by a click in one of our own emails, a one-way hash of your email address is stored on that row as well. We also record which buttons you click (for example “Book a demo”) and how fast the page loaded on your device, so we can make the site better.
- A small identifier in your browser. On motherload.pro we store a random visitor key in your browser’s local storage so we can tell that two visits came from the same browser, and each page view sends that key, the path, and which of a handful of named sections (pricing, testimonials, FAQ and the like) you scrolled into, to a collector of our own. If you give us your email, the key is replaced with a one-way hash of your email; the key itself is never the email. If you arrive on a link we signed and sent you, that page view is recorded with your email address against it, because at that point we already know who you are. Clearing this site’s local storage removes the key. Two exceptions, said out loud: the pages we build for one prospective client at a time, under /for/, also set a first-party cookie named ml_vid that lasts a year and does the same job as the key; and THE MIRROR uses cookies of its own, below. Clearing this site’s cookies removes both.
- Meta (Facebook) pixel. Every public page of motherload.pro carries the Meta pixel, loaded from our shared /js/site.js, and THE MIRROR carries it too. We use it to measure our ads and to show relevant ads to people who visited the site. If you are in the European Union, the EEA, the United Kingdom, Switzerland or the crown dependencies, the pixel is never loaded for you at all — we do not ask for your consent, so we do not track you. Meta’s own privacy policy governs what Meta does with that data. You can opt out of ads personalization in your Meta ad settings, and a browser setting or an extension can block the pixel outright.
- Information you give us. Your name, email, and phone if you book a call, join a walk-through, answer a question on the site, sign up, or buy. The website address of your business, if you give it to us. Answers you give about your business (for example whether you already have paying clients) are stored with your record so we can send you the right things.
- Payments. Purchases are processed by Stripe. We never see your card number and we store no part of it — not even the last four digits. What we keep is what Stripe tells us about the sale: the plan, the amount, the currency, the date, and the customer and subscription ids Stripe gives us.
- Bookings. If you book a call, we store the time, your name, your email, your phone if you give it, any notes you add, and the campaign tags of the link you booked from.
- Email. If you give us your email you may receive a short series of emails about Motherload. Every email has an unsubscribe link. One click and it stops.
- Meta Conversions API. Three events also go to Meta from our own server, so an ad we paid for can still be measured when a browser blocks the pixel: that an email address was confirmed on THE MIRROR, or that a Meta lead form you filled in was matched to your visit; that an audit finished; and that a call was booked. We send the name of the event, your email address and first name as irreversible hashes (never in the clear), the Meta cookie values (_fbp, _fbc) if your browser has them, your IP address, your browser’s user agent, and an event id that lets Meta count the browser’s copy and ours as one event. Nothing is sent for anyone in the countries named above.
THE MIRROR
THE MIRROR is a page at /mirror/ that reads your own request back to you before you have typed anything. It is not open to the public yet — it runs behind a key on our own staging address — and this section is here so that it is disclosed before it is ever opened. This is everything it does.
- What it reads the moment you open it. Where the request says you are: city, region, country, time zone, postal area, and the name of your network operator. That comes from Cloudflare, it is approximate, and it is never a street address. Your device, operating system, browser and language, from what your browser announces. The site you came from, and our own ad code, campaign tags and Facebook click id when the link carried them. Then, while you read: which screens you reached, how many seconds you stayed, and how far down you scrolled.
- What you tell it. Your answers to the questions it asks, your email address if you give it, your first name if we have one, and your website address if you give us one. We then read the public pages of that website — the pages anyone can open, nothing behind a login — so that the one email we promised can be about your business instead of one like it.
- How it knows you came back. Two cookies of our own, and nothing else. ml_mv lasts 30 days and says only that this is the same browser as before. ml_mvlink lasts 15 minutes and says only that you arrived by clicking a link in an email from us. Both are HttpOnly, so page scripts cannot read them — which also means clearing your browser’s local storage does not remove them, but clearing this site’s cookies does. A link in one of our emails is signed by us and can attach your first name to the visit; a link that is not signed by us is ignored and the visit stays anonymous.
- The one email. If you give us your email address, one message goes out at 9pm your time: your business the way we see it, and the first thing we would fix. It is sent through our email provider, Mailchimp Transactional (Mandrill). Link click tracking there is switched off, so no click of yours is routed through their redirector — we see that you came back because you arrive on our own page. We are never told whether you opened the message. One paragraph of it is written by a model at Anthropic, from your answers, how you read the page, your city and your device, and what we found on your website; never from your name or your email address. Every email has an unsubscribe link.
- If you are in Europe. Visitors from the European Union, the EEA, the United Kingdom and Switzerland are not read by this page at all. There is no banner and no popup, because there is nothing to agree to: the page is not shown, no cookie is set, nothing is written down, and you are sent to our home page instead.
- Deleting what it holds. Email team@motherload.pro and the visit, the answers and the message that was going out that night are deleted from our side, within 30 days. On the page itself, “Not you?” clears the name and leaves the visit. Neither one touches a record that existed before this page: a real enquiry, or a client’s own record, is not ours to erase on a whim.
What we do not do
- We do not sell your data.
- We do not share your data with anyone except the services we need to run Motherload: Cloudflare (hosting and database), Stripe (payments), Meta (ad measurement, both from your browser and from our server), Mailchimp Transactional (email), and Anthropic (the model that writes one paragraph of THE MIRROR’s email). Each of them is bound by their own privacy terms.
- We do not show ads on our site.
- We do not train anything on your data.
Your choices
- Delete or export your data. Email team@motherload.pro from the address on your record and we will do it within 30 days, and sooner where the law where you live gives us a shorter deadline.
- Stop emails. Use the unsubscribe link in any email.
- Block tracking. Clearing this site’s local storage removes our visitor key; clearing this site’s cookies removes THE MIRROR’s two. Browser settings or an extension can block the Meta pixel — they cannot block the three events our own server sends, so if you want those stopped as well, the email above is the way. Deleting the visit THE MIRROR recorded is the email above.
Do Not Track and Global Privacy Control
California’s law asks us to say how we respond to Do Not Track. The honest answer: no code on this site reads the Do Not Track header or the Global Privacy Control signal, so sending either one changes nothing here — and we are not going to claim otherwise on a page like this one. What does work is on the list above: clear this site’s local storage and cookies, block the Meta pixel in your browser or with an extension, and email us to have your record deleted — which is also the only thing that stops the events our server sends. If we ever wire the signal up, this paragraph changes on the same day.
How long we keep it
We have one automatic deletion rule and we would rather tell you exactly what it is than round it up. Anonymous analytics events — the page views that are not attached to a person — are deleted once they are 24 months old, by a job that runs on the first of every month. That rule covers anonymous events only: once an event is attached to a person it has no expiry of its own, and neither does anything else we hold. Everything else we keep until it stops being useful or until you ask us to delete it, and then we delete it. If you want a date on it, email us and ask us to delete your record; that is the rule that puts you in charge of the clock.
Where your data lives
Our systems run on Cloudflare’s network, and the one server we rent ourselves is in the United States. If you are in the EU, the UK, California or Mexico you have rights to access, correct, delete and restrict processing of your data; email us and we will honor them.
Children
Motherload is for business owners and is not intended for anyone under 18. We do not knowingly collect data from children.
Changes
If we change this policy in a way that matters, we will update the date at the top and, if you have an account, tell you by email.