Motherload — Built around your business

The parts

Ten parts. Every build uses the ones your business needs.

Which parts, and how they fit together, depends on how your business sells. The ten are the same for everyone. The build never is.

Three ways it gets built

Three kinds of owner, three different builds. None of them is a template. Yours gets built around you.

Example build

What comes in: Google Business Profile · Google Ads · Website forms · SMS · Facebook
What the crew does: Lead capture and response · Booking and follow‑up · Lead scoring · Email campaigns · AI & search engine optimization · P&L tracking
What the owner sees: Who called, who got an answer, which estimates are on his calendar, and what the month looks like, on his phone after the last job of the day.

Example build

What comes in: Website forms · Google Business Profile · LinkedIn · Email · Calendly
What the crew does: Website development · AI & search engine optimization · Lead capture and response · Lead scoring · Booking and follow‑up · Business intelligence
What the owner sees: Which inquiries came in, which consultations are booked, and how the practice is doing this month, on one screen between the courthouse and the next call. She closes every engagement herself.

Example build

What comes in: Instagram · Facebook · Meta Lead Ads · WhatsApp · Website forms · Stripe
What the crew does: Social media marketing · Email campaigns · Lead capture and response · Booking and follow‑up · Sales and closing · Business intelligence · P&L tracking
What the owner sees: New members, renewals coming due, what the front desk has waiting, and how the month is going, on one screen before the doors open.

What stays yours

You stay on the work only you can do. Motherload handles everything between the lead coming in and the deal closing.

A CRM stores your leads. Motherload drives revenue.