For independent hotel and resort owners

You are paying OTAs 15 to 30 percent on most of your bookings.

I bring them back direct. In 2025 the OTAs captured 63.4 percent of independent hotel bookings and took a cut of every one. Many of those guests already knew your name. I build the machine that lands the booking on your site instead.

Book 15 minutes with Tony
The math

Run your own numbers.

Your room revenue last year
times the share that came through an OTA
times 15 to 30 percent
That is what you paid to be found.

And the OTA guest is the one who cancels. OTA bookings cancel at 21.8 percent. Direct bookings cancel at 10.6 percent. A hotel keeps about 95 percent of direct revenue against about 80 percent of indirect, and a direct booking averages 12.5 percent more profit.

What I build for you

Four pieces. One machine.

  1. 1
    A site built to take the booking
    Rooms, rates and a book button on every screen. The guest never has to leave your site to get a price.
  2. 2
    An answer within seconds
    Every inquiry gets a reply within seconds, any hour. Nobody waits for the front desk to open.
  3. 3
    Follow-up that keeps going
    A guest who asked and did not book hears from you again. And again. Until they book or say no.
  4. 4
    Past guests, back again
    The people who already stayed get a reason to return and a direct way to do it. No commission on a guest you already know.
Who this is for

Owners who are done paying for their own guests.

This is for you if
  • You own an independent hotel, inn, resort or villa property.
  • A large share of your bookings come through Booking.com, Expedia or Airbnb.
  • You are tired of paying commission on guests who already found you.
It is not for you if
  • You are looking for a cheap website. This is a machine, not a brochure.
Who you are talking to
Tony Roberts

Tony Roberts runs a luxury retreat business in Sayulita, Mexico. He is not guessing at the problem.

Before that, 25 years in business development at 24 Hour Fitness, SolarCity, Tesla and Bank of America, and a meal-prep company he co-founded that grew to $4.5M in seven months.

Pick a time.

Fifteen minutes. Bring a rough idea of your OTA share. Leave with a straight answer on whether this is worth building for your property.

Book 15 minutes with Tony